Salzburg, March 03, 2025 — 21 bitcoin, one of Europe's leading providers of bitcoin financial services, is pleased to welcome Clemens Jirasek as a new Head of Marketing & Growth. With his extensive experience in marketing, growth strategy and corporate development, Clemens will play a decisive role in 21bitcoin's continued expansion in Europe.
Marketing Expert focused on Growth
Clemens Jirasek has more than ten years of experience across Business Development, Marketing, Growth and digital business development. Throughout his career, he has been responsible for developing and scaling business models and brands, as well as expanding into new markets and business areas.
Most recently, he served as Head of Growth DE at Mavie Work, the venture unit of UNIQA Insurance Group, where he was responsible for the growth and marketing strategy of its portfolio companies in the German core market. Prior to that, he was Head of Marketing & Business Development at ReqPOOL Group, where he was responsible for the further development of marketing and business development at group level, with a focus on Germany.
In addition, Clemens Jirasek held the positions of Managing Director of SMC Internet GmbH as well as Chief Business Development Officer and member of the Management Board of the FirmenABC Group, where he was responsible for the strategic development and digital transformation of the group across the DACH region.
His professional background is complemented by degrees in Business Psychology and Marketing Management, as well as further education from institutions including ESMT Berlin, HEC Paris and the University of Colorado Boulder.
Clemens about his new Role at 21bitcoin
“Bitcoin has now reached the breadth of the capital market. More and more private and institutional investors rely on bitcoin — both to diversify their portfolios and to build up long-term wealth.
21bitcoin has set itself the task of making bitcoin accessible to everyone in a simple, secure and regulated manner. I am delighted to be working with our dedicated team to drive this vision forward through innovative marketing and growth strategies. Our goal is clear: to establish 21bitcoin as the leading provider of bitcoin financial services in Europe. ”
On the Road to Success in Europe
21bitcoin is growing rapidly and expects significant customer growth to over 100,000 active customers in the EU area in 2025. With a clear focus on simplicity, security and transparency, we provide private investors with easy and secure access to the leading cryptocurrency. With Clemens Jirasek as head of the marketing team, we plan to further consolidate our position as a pioneer in the bitcoin-only industry and set new standards in the areas of growth, branding and customer satisfaction.
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