21bitcoin and Florian Bruce are launching a long-term collaboration aiming to bring Bitcoin education to society and firmly establish Bitcoin as a serious topic for the future. At the heart of this partnership lies the sustainable development of knowledge, understanding, and trust in Bitcoin as an asset.
For many, Bitcoin remains difficult to grasp. Technical jargon, complex economic interrelations, and public debates often characterized by speculation or superficial knowledge create barriers to entry. This is exactly where this collaboration steps in: Through sound education, clear contextualization, and high-quality educational content, the goal is to empower people to understand Bitcoin holistically.
Florian Bruce is one of the most prominent voices in the German-speaking Bitcoin space. As a SPIEGEL bestselling author, speaker, and host of “Der Bitcoin Podcast,” he reaches a broad audience and makes a significant contribution to contextualizing Bitcoin, our monetary system, and financial sovereignty. His approach combines analytical depth with clear, understandable language—making complex connections accessible to a wide variety of target groups. Florian is also the founder of Schwarzberg, a company specializing in technical support for secure Bitcoin self-custody and estate planning.
"Long-term, Bitcoin can only succeed through education. That is why I am working with 21bitcoin as a professional partner. Together, we want to convey Bitcoin objectively and make it accessible and understandable to a broader public," says Florian Bruce.
Education is intended to reduce uncertainties, dispel myths, and create a realistic understanding of opportunities and risks. The cooperation between 21bitcoin and Florian Bruce thus stands for quality, responsibility, and the shared commitment to sustainably strengthening Bitcoin education.
"In this cooperation, Florian Bruce and we are pooling our respective strengths. We plan to produce joint content, media formats, and educational initiatives aimed at both beginners and advanced Bitcoin enthusiasts. The focus is on fundamental questions regarding money, inflation, scarcity, technical security, and individual responsibility—consciously steering clear of short-term market movements or pure price debates," explains Daniel Winklhammer, CEO of 21bitcoin.
The collaboration kicks off with an initial conversation on “Der Bitcoin Podcast” covering topics such as "Building a Bitcoin Business," the Bitcoin space, and much more.
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